Yu-Gi-Oh! Licensing Now Represented in France by Industry Veteran MJA Licensing
4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the Yu-Gi-Oh! brand outside of Asia, today announced it has appointed MJA Licensing as the new sub-agent to represent its popular Yu-Gi-Oh! franchise in France.
The announcement was made today by Jennifer Coleman, 4K Media’s Vice President of Licensing and Marketing. “4K Media is pleased to welcome MJA Licensing to the Yu-Gi-Oh! family and look forward to working together to grow the reach and longevity of this powerful franchise,” said Coleman in announcing the new sub-agent. “MJA brings a depth of market expertise, experience and knowledge that we hope will benefit the Yu-Gi-Oh! brand in this region.”
MJA Licensing, with extensive licensing experience and knowledge of France’s main distribution channels, comes aboard as a sub-agent in France and several French speaking territories. As anime continues to be a popular entertainment genre in the territory, MJA hopes to capitalize on Yu-Gi-Oh!’s position as a leading anime property to grow the licensing and merchandising opportunities for the brand. “Anime is a growing entertainment trend among French audiences and Yu-Gi-Oh! is at the top of the list when it comes to anime fans, followers and enthusiasts,” said MJA Licensing principal Françoise Bouvet. “This is an ideal time to extend the Yu-Gi-Oh! brand across other categories given current consumers’ interest in all things anime.”
